What is Your Website’s Conversion Signature? [Audio]

Five conversion “patterns” or “signatures” for Web sites, that has stood the test of time. Knowing which conversion signature your website matches tells you where to put your focus to increase leads, sales or both. (Podcast)

Is 2010 the Year of Web Site Optimization?

2010 is the year for Web site optimization. Still we have to remember that Web site optimization is at the top of the conversion stack. First you have truly know your visitor. You have to create a content platform to answer questions. You have to identify the best media strategies and channels to reach your target audience. And most importantly, you have to have the content your customers want. And then you’re ready for optimization.