Social Media Delivers More Than Just ROI, But I Don’t Care

I want measurable, tangible data on social conversion rates, on how social media gets qualified prospects to a Web property, and how it helps me carry on a conversation with them making them more likely to buy.

Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon

Scott Stratten’s PubCon keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.