Analytics, Facebook, Conversion Posts and Video: For Further Study Oct 8

Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles Oct 06, 2011 10:49 pm @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get. For those that want to drill down on Advanced Segments in Google [...]

Building Great Landing Pages Means Starting at the End

Instead of starting with a template, start your landing pages from the call to action and build it backwards. This will avoid the introduction of elements that reduce your conversion rates unnecessarily.

Email that is Relevant and Frequent: The Instant E-Newsletter

If email is not working for you, it is probably because of low frequency. Here are the instructions for creating a curated e-newsletter that is automatically sent to grateful prospects.

Are You Sending Your Store-bought Traffic Off to Mark Zuckerberg?

The common wisdom among social media marketers is “put links to your social media everywhere.” As it turns out, this can hurt your online sales conversion rate.

Your Social Media Avatar and Conversion

Our social media avatars don’t have to be boring, and in fact they can be quite instrumental in engaging with visitors to our Web site, Facebook profile, Twitter stream and more.

Social Media and Conversion by Jeffrey Eisenberg

INFOGRAPH: Jeffrey Eisenberg gave us his unique view on Social Media as only a Conversion expert can at the Keynote at PubCon Austin 2011.

Excerpt: 12 Ways to Get Content Marketing Readers to Act

Readers may be involved in your content marketing, like the chicken is involved in breakfast. How do you use ads to find the readers that are committed to your content, like the pig who is providing the bacon?

15 Online Sales Conversion Tactics for Landing Pages

I’ll be sharing with you fifteen components of high-performing landing pages that you can use to increase your online sales conversion.

How Analytics Saved One Business’s Online Sales

Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Web site design affected online sales conversion out in the real world.

Secrets of The “Bad Boys” of Online Sales Conversion

Video and Audio. We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. We can learn from them about online sales conversion because they test the hell out of their landing pages.

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