How a Blogcano Helps Both Sides of the Conversion Rate Fraction

Google keeps tweaking its search algorithms to help them send the right customers to your site. Increase your conversion rate by thinking like a blogcano.

Google Analytics and the Accidental Porn Site

This is a guest post by Susan Lahey of Fishpond Content. Anybody who’s installed Google Analytics on his website can tout all the cool insights it provides: Who visited your site and how they wound up there; which pages they lingered on and which ones send them packing. It’s almost voyeuristic. Every morning with my [...]

Landing Pages, Copywriting, SEO and Cheech and Chong: For Further Study Oct 1

PPC Help: Improving your Landing Page | Trada Sep 28, 2011 08:39 pm I’ll say it again: If your SEM company isn’t INSISTING on helping you with landing pages; if they are satisfied to pick any page on your site as a destination for your expensive PPC marketing; then you are being taken to the [...]

Are You Sending Your Store-bought Traffic Off to Mark Zuckerberg?

The common wisdom among social media marketers is “put links to your social media everywhere.” As it turns out, this can hurt your online sales conversion rate.

Converting the Toughest Visitor of All: Googlebot

Every site has one visitor in common: Googlebot. Googlebot is an unusual visitor that few of us understand. So how do we get copywriters, designers, developers and marketers to configure their site for this powerful king-maker visitor? The same way we do this for our human visitors: We personify them.

The Blog Volcano Drives Search, Social Media and Email

Your blog is like a volcano. When blog lava (content) flows you get social media, search and email benefits.

SEO 101: Good Traffic Converts Better (INFOGRAPH)

Search engine optimization (SEO) helps with online sales conversion by telling the search engines what your Web site is about, so that people who are looking for things you offer find you and everyone else goes somewhere else.

Visual Live Blog: Andy Beal Reputation Management

A Visual Live Blog of Andy Beal at PubCon Masters Training on Reputation Management. Notes taken by Brian Massey.

Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon

Scott Stratten’s PubCon keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.

Why Landing Pages are Important for Dynamic Targeted Banner Advertising

You wouldn’t play tennis without a racquet, would you? The machine hurtled fuzzy green balls at me with a “fwoom, fwoom” sound every 10 seconds or so. I dodged most of them, but  occasionally got pegged in the chest, stomach, or some place worse. “Fwoom, fwoom.” I was on the court. I was dressed in [...]