Why It’s OK to be the Rainman of Social Media

People like us provide an important service to the social spheres. Our content-oriented social media strategy feeds those who rely on social media for education and elucidation.

Social Appending: How Far We Have Come

In my most recent ClickZ column, I reflect back on my days as a marketing cog in the corporate machine, a time in which the practice of email “appending” was considered bad practice. Now ESPs are appending social network information to their client databases.

Visual Live Blog: Dan Zarrella on Twitter, Facebook and More

Dan Zarrella’s presentation on Twitter and Facebook optimization is SO choc full of graphs, that I could barely keep up. Here are my notes.

Mobile Marketing, Social Media and Conversion: Show me the Money (NSFW)

Tom Myer of the American Marketing Association heards the cats: Brian Massey (Conversion), Tom Hayden (Mobile Marketing) and Jen Wojcik (Social Media) in a panel discussion entitled “Show Me the Money: Make Marketing Work for You.”

Social Media Delivers More Than Just ROI, But I Don’t Care

I want measurable, tangible data on social conversion rates, on how social media gets qualified prospects to a Web property, and how it helps me carry on a conversation with them making them more likely to buy.

Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon

Scott Stratten’s PubCon keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.

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