Mobile Marketing Intermediaries Meet Targeted Banner Advertising

I had the pleasure of being on a panel with Tim Hayden of Blue Clover Studios recently, and overheard him talking about real-life targeted banner advertising: billboards that connected with your mobile phone as you passed by.

Why Landing Pages are Important for Dynamic Targeted Banner Advertising

You wouldn’t play tennis without a racquet, would you? The machine hurtled fuzzy green balls at me with a “fwoom, fwoom” sound every 10 seconds or so. I dodged most of them, but  occasionally got pegged in the chest, stomach, or some place worse. “Fwoom, fwoom.” I was on the court. I was dressed in [...]