To the Bat Cave! Your Own Secret Conversion Marketing Laboratory

Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true hero, you must have two things: An arch nemesis A secret Unfortunately for those of us in marketing, our nemesis is often the organization [...]

Analytics for Everyone

  Spend precious Web resources on the smart stuff If you follow The Conversion Scientist, you will have dutifully put an analytics package in place on your Web site, such as Google Analytics, Woopra, Clicky or SiteMeter. This doesn’t mean that the information has helped you improve your Web site. Let’s change that. Let me [...]