Does Higher Engagement mean Higher Conversion Rates?

We’ve just finished some very interesting research here at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us assume that if our pages are “engaging” to visitors, that they are more likely to convert to leads or sales. If they [...]

How Open Graph Makes Video Pop on the Search Engines

Everyone wants to be the first listing on page one of Google for the terms that define their business. Many businesses pay dearly to maintain that position. But what if this wasn’t necessary to get the attention of searchers? What if your third-place ranking was as powerful as being at the top of the page [...]

Mobile Apps, Mobile Email, Infographs and Viral Video Formulae: For Further Study

These are the stories that caught the eye of TheConversion Scientist last few weeks.

The Secret Behind the Success of the DollarShave Video

The Dollar Shave video went mega viral because it is “funny”, right? But to understand why and how it is funny you need to break it down and analyze what personas it is playing to. Only then will you truly understand its success.

The Magnetic Effect of Drawn Video

Drawn video has a unique ability to engage visitors and increase conversion.

Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did.   We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for [...]

Analytics, Facebook, Conversion Posts and Video: For Further Study Oct 8

Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles Oct 06, 2011 10:49 pm @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get. For those that want to drill down on Advanced Segments in Google [...]

It’s People! Analytics is people! [VIDEO]

I've given Google Analytics a more human face, and I think it will work for you as well. I provide a how-to video.

Email: Using a blog to get Relevance and Frequency (VIDEO)

Use a blog-to-email strategy to get both relevance and frequency from your email. Thanks Globe Runner SEO for the video.

Hot Seat Video: Content Marketing and Conversion

This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.

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