Mobile Marketing Intermediaries Meet Targeted Banner Advertising

I had the pleasure of being on a panel with Tim Hayden of Blue Clover Studios recently, and overheard him talking real-life targeted banner advertising: billboards that connected with your mobile phone as you passed by.

I could only imagine what a billboard would say to me.

But the more I listened to Tim, the more I became intrigued with his vision for the future and the present.

Tim was nice enough to answer some questions on his birthday, of all days, and my summary of what I learned can be found in my ClickZ column “Mobile Marketing and Your Digital Geo-relevance.”

My favorite quote didn’t make the editing process:

“We aren’t wired to sit on our asses all day and stare at Twitter,” says Hayden.

Tim asks businesses the question, "How can we have compelling touchpoints, beyond the device that will bring people back to the device to engage us?"

Read the whole story on ClickZ and please Retweet it.

"Let your mind go" image: http://www.movieforums.com

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