The Core Conversion Marketing Strategies

I’ve been writing a series of columns on the Core Conversion Marketing strategies in the Conversion Science column on Search Engine Land.

My goal with this series is to explore three strategies that are conversion deal-breakers for five core site patterns. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.

• The Five Core Patterns Of Conversion Marketing-The Brochure Pattern
• The Portal Pattern: Core Conversion Marketing Strategies
• The E-commerce Pattern: Core Conversion Marketing Strategies
• The Considered Purchase: Core Conversion Marketing Strategies
• The Site as a Service: Core Conversion Marketing Strategies

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About Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.