Thursday, April 17th, 2014

Website Optimization Lessons from a Christmas Card

Don’t toss out those holiday cards you’re getting! There are lessons to be learned in those colorful envelops.

We wanted to pick the right Christmas Card to send to clients and friends, and decided to analyze four different options.

What we learned was often applicable to a successful website. So we recorded our findings in this 15 minute video.

What You Can Learn About Website Optimization from Christmas Cards

We sought to maximize the Open Rate of the card as well as a new metric, Pins (to the office wall) per Recipient, or PPR. Our thinking is that, f the card is effective, it will be displayed for others to enjoy.

Consider it our Christmas card to you.

Have a conversation with a Conversion Scientist and see how much revenue you might be missing.

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