Welcome to The Conversion Scientist

To thank you for being part of this community, I thought I’d point you to a series I wrote called The Core Conversion Strategies.

This series, part of Search Engine Land’s Conversion Science column maps out the key conversion strategies for five different site patterns.

Your site matches one of them.

My goal with this series is to explore three strategies that are conversion deal-breakers for five core site patterns. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.

• Overview and The Brochure Pattern
• The Portal Pattern
• The E-commerce Pattern
• The Considered Purchase
• The Site as a Service: Core Conversion Marketing Strategies

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About Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.