The Conversion Scientist™

The eMarketing Techniques That Will Make Your 2009 Big

Learn how to use Search, E-mail, Conversion, and Social Media to grow your business while your competitors are shrinking.

All in One Day

I’ve shown dozens of businesses how to use the most cost-efficient marketing methods available to increase their sales. There is no more cost-efficient way to market than online, and the top eMarketers in Austin will be in one place on January 29 to show you how it’s done.

Will you be there?

eMarketing Techniques for Business will show you how to use the bread-and-butter online marketing techniques in your business: E-mail, Search, Conversion, and Social Media. If you don’t know the names of these companies, you should:

Hubspot, Apogee Search, WorkSmart eMarketing, Aperio Marketing, IncSlingers, NLI Media Group, Writeous Words, and Conversion Sciences.

These are the companies that are writing the book on growth when everyone else is pulling back. How much would it cost to engage each of these online specialists? Not as much as you would gain, but a LOT more than a ticket to eMarketing Techniques for Business.

It’s Time to Take Action

The decisions you make in the next 30 to 60 days will determine your fate in 2009. Will you be one of the businesses with a shrinking customers base or one of the few with a growing prospect list, new customers, and more visibility in the market?

The good news is that you don’t have to get up the learning curve on all of these proven eMarketing Techniques. Everyone you need to know will be in Austin on Friday, January 29. All you have to do is show up.

As a speaker at the event I’ve been given a discounted rate. There won’t be another day on which you will be able to get so much decision-making insight as you will at eMarketing Techniques for Business.

Make visitors stick with Copy and Headlines

I’m going to be working with Amy Lemen to tell you exactly how you can change the copy on your Web site to make visitors stay and take action. No design changes. No new logos. Just change your copy. What could be easier? Well, it would be easier to just stay at home, but then you’d have a much less profitable year than you could.

It’s time you put E-mail to work for your business

Imagine owning a list of 5,000, 10,000 or 20,000 prospects who have shown an interest in what your company sells. How would that change your fortunes? You’ll learn how to build that list and then turn the members of that list into buyers with e-mail marketing.

Learn Only the Most Valuable Search Techniques

There are thousands of strategies for using search to drive your business. There are only a handful that matter to your business. Find out where you should be focusing when you seek to turn searchers into your customers.

Social Media is here. Are you a part of the conversation?

The conversations about your business are happening all around the Internet — if you’re lucky. What if you could be a part of those conversations? Social media is the newest tool for building brand, loyalty, goodwill, and more traffic to your Web site. If you don’t understand how it works, you can’t make good decisions about using it to grow your business.

There is more. Much More.

While this exclusive event could easily garner $2000 or more, it is being offered for just $199. Imagine the very people who know how to drive more sales for your business in one place, and you can get in for just $199. That’s just nuts.

All you have to do is register and show up.

We Are Actively Dismantling Your Trusted Marketing Strategies

From the Society of Word of Mouth comes this little post about the change in marketing. It’s more serious than you might think.

“It is no longer sufficient to communicate powerfully, you must say something powerful.”

Download Audio | Subscribe to the Podcast | Subscribe via iTunes
| Read the Post

Getting Started with Behavioral Marketing

My New Series for ClickZ

I’ve begun a series on ClickZ on Behavioral Marketing. If you follow my writing, you may realize that I don’t write about behavioral marketing — at all. This is new ground for me, and that may be my advantage. I’m not a Behavioral Marketing expert. I’m willing to ask the dumbest of questions, and to do it in a public space.

If you’re not a behavioral marketing expert either, you may find my “beginners mind” approach helpful; you’re the business owner or marketer that I am writing for.

You can subscribe to my ClickZ Experts Feed to get my future articles as well as articles from the wicked-smart marketing people at ClickZ.

My special thanks goes out to Chris Vanderhook of Specific Media, who patiently listened to my questions for this first article.