The Conversion Scientist™

"What to Test!" The Conversion Game Show at PubCon South 09

We were throwing balls at the audience during the Conversion Optimization and Testing Panel at PubCon South in March. Why balls? Because we were focused on reducing the amount of traffic that bounces off of the audience’s Web site, of course.

Along with panelists Taylor Pratt and Bill Leake, and our moderator Christine Churchill, we gave the audience the best practices for reducing bounce rates and increasing leads and sales.

I decided to have some fun with my segment of the Panel. Several brave members of the audience volunteered to answer the query “What to Test!” for the chance to earn a smiley ball compliments of Smiley Media.

Now you can play as well!

RISEAustin Podcast: Your Key Web Site Strategies

What is your Web site pattern?

I’ve boiled down the entire universe of Web sites into five patterns: Brochure, Portal, eCommerce, Considered Purchase, and Site as a Service. So far, no one has been able to identify a sixth unique pattern. Which are you?

Here’s the full presentation I gave at RISE Austin, an amazing and unique conference in which businesses present free sessions to entrepreneurs all around the city.

We are lucky to live in Austin. Enjoy the audio and slides.

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