Getting Started with Behavioral Marketing

January 7, 2009 on 12:24 pm | In Behavioral Marketing | 1 Comment

My New Series for ClickZ

I’ve begun a series on ClickZ on Behavioral Marketing. If you follow my writing, you may realize that I don’t write about behavioral marketing — at all. This is new ground for me, and that may be my advantage. I’m not a Behavioral Marketing expert. I’m willing to ask the dumbest of questions, and to do it in a public space.

If you’re not a behavioral marketing expert either, you may find my “beginners mind” approach helpful; you’re the business owner or marketer that I am writing for.

You can subscribe to my ClickZ Experts Feed to get my future articles as well as articles from the wicked-smart marketing people at ClickZ.

My special thanks goes out to Chris Vanderhook of Specific Media, who patiently listened to my questions for this first article.

If you were surprised or delighted, please share this.

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Brian,

I enjoyed your article.

I thought I’d pass along these links that offer insight into behavioral targeting.

http://lunchpail.knotice.com/2008/09/19/shoporg-targeting-the-war-over-data/
this link talks about behavioral targeting issues.

http://lunchpail.knotice.com/2008/07/18/is-behavioral-targeting-really-internet-stalking/
this link talks about the two types of behavioral targeting.

Hope they’re helpful.

Comment by Casey — January 9, 2009 #

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