The Conversion Scientist™

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ConversionCast: Spinscape.com Site as a Service

December 22, 2008 on 11:45 am | In ConversionCast, Site as a Service | No Comments

If you are building a Web site as a service, you have some important advantages when converting visitors to subscribers.

In this ConversionCast™ we review the conversion strategy for online application Spinscape.com. I am a big fan of Spinscape, and got almost immediate value from using it to outline a book I’m currently writing.

The Site as a Service Pattern

This site follows the Site as a Service Web pattern. You can identify your Web pattern by listening to my presentation at Innotech.

The key strategies for a SaaS pattern are:

• Trial or Demo and a Home Page that encourages the trial
• Effective signup Process
• E-mail notifications that encourage use and subscription

Yes, there are more things you could do to increase conversion, but if you don’t get these right, the rest is not going to help much.

If you can delivery what you offer online, you have some marked advantages over other patterns.

• You can move a visitor quickly through the conversion funnel, from awareness to action.
• You can use a trial or demo to begin a relationship with your visitors
• You can find new reasons to email your subscribers using notifications and updates

Enjoy this 15 minute review.

Download Video

Tell us what your Site as a Service offers in the comments below.

Science by Email

ConversionCast: DallasSummerMusicals.org

October 23, 2008 on 3:43 pm | In ConversionCast, Methodical | No Comments

Conversion Scientists love their crayons.

We’re starting something new here at Conversion Sciences: The ConversionCast.

A ConversionCast is a detailed analysis of a page based on two primary scales: The four Modes of Persuasion and visitors’ position in the Sales Process.

Learn more about the Modes of Persuasion in the book Waiting for Your Cat to Bark? by Bryan and Jeffrey Eisenberg.

A Proven Process for Improving Your Web Site

These two issues are key to making your Web site convert. You should understand that everyone comes to your site in a certain mode, which the Eisenbergs name Methodical, Competitive, Spontaneous or Humanistic. These modes are based on research on Myers-Briggs personality types and Jungian archetypes.

You must also realize that visitors to your site are at different stages of the buying process: Awareness, Consideration or Action.

Watch These Two Five-minute Examples

In ten minutes you should begin to understand how to look at your Web site, and how to improve your conversion results.

NOTE: These turned out a little big, but consider these the HD versions. Please comment with your thoughts and ideas.

We’ll be doing more of these in the coming weeks. Don’t miss a single ConversionCast.

Thanks to Steve M. Hall and Dallas Summer Musicals.

ConversionCast: DallasSummerMusicals.org Part 1

ConversionCast: DallasSummerMusicals.org Part 2