The Conversion Scientist™

Analytics for Everyone

Spend precious Web resources on the smart stuff

If you follow The Conversion Scientist, you will have dutifully put an analytics package in place on your Web site, such as Google Analytics, Woopra, Clicky or SiteMeter.

This doesn’t mean that the information has helped you improve your Web site. Let’s change that.

Let me introduce you to Web analytics in a way that will help you get more leads and more sales from your site. Web Analytics are only helpful if they help you spend your time and money in the right places; the places that help you sell more.

I’m going to be presenting a two-hour seminar on Web Analytics for the Austin Entrepreneur Network on Friday, January 15. You need to come to this, because I rarely work this cheap – it’s only $25.

Register here: Web Analytics: Tools and Best Practices

One Million Things I Learned at PubCon Las Vegas

Notes from PubCon 2009 Las Vegas

BYOContent Workshop

Don’t forget about the BYOContent: Extreme Conversion Makeover Workshop happening in Austin, Texas on December 10. Turn ordinary information into content that generates leads and sales for your business.

Entrepreneurship – One thing the US could export to change the world

Teach a man to fish and you feed him for life. Teach a woman to fish and you feed a village.

Every entrepreneur should come to understand what microcredit is teaching us. This movement is teaching us about the very foundation of our free enterprise system. It is teaching us where compassion lives within our framework of self interest. It is showing us that we are right to believe that opportunity brings out the best in us in ways that charity does not.

In terms of providing “aid” to struggling countries, the US is quite generous. However, the results of our aid are often heart breaking, with much of it being wasted by the governments that are supposed to get it to their people.

Charity has its place. Opportunity, however is the jet engine that moves charity to increase a person’s standard of living. As Americans, we believe that opportunity is the seed from which freedom springs.

Microcredit is opportunity. It is the process of making small loans to individuals in countries that do not share our freedoms… yet. These loans are given to individuals who wish to build businesses in their communities. Initial loans are often no more than US$50.00. Payback rates are well above 90%, and typically approach 100%. It is women who are taking the most advantage of microlending opportunities. This is good, because they tend to invest their profits in their children and their community.

DiscoverHope is a “blended” microcredit organization headquartered in Austin and focusing on South America. I support DiscoverHope because they don’t just loan money, but have built education centers to teach their clients how to build and run a business.

I love the thought that my donations to DiscoverHope will create value over and over and over. This is what we want in our businesses. Why not demand it of our giving?

DiscoverHope is home-grown goodness, started right here in Austin, Texas. In classic Austin tradition, DiscoverHope is using music to express their gratitude and raise more funds for sprouting entrepreneurs in Peru. It’s Saturday, September 26.

You should buy a ticket. The $25 you pay goes right to DiscoverHope activities.

You should also plan to come. You’re going to meet people who have a positive, expansive vision for how we can give back some of the bounty we enjoy here in America.

Do you give out of guilt, or give out of gratitude? Come mingle in a room full of the grateful, and see if you don’t start the next day with a fresh attitude.

Conversion Sciences is a proud sponsor of Band Together for Hope and a donor to DiscoverHope.

What to Test! Returns to Interactive Austin 09

You can still get a discount with the code TPH200 today

The last time we played What to Test! The Conversion Quiz Show, we were throwing balls and learning about content that converts.

I’m teaming up with Alissa Ruehl of Apogee Search at Interactive Austin 09 bring it back.

• They tell you that you should test copy, but what will your visitors respond to?
• They tell you to test different button text, but which ones?
• They tell you to try different headlines, but how do you choose?

We’ll be covering the “Conversion Stack” which is the levels and kinds of conversion you can consider based on your resources and experience.

Join us at Interactive Austin ‘09 where everyone that is anyone will be … interacting. Use code TPH200 to get $25 off of your registration fee TODAY ONLY.