The Conversion Scientist™

RISEAustin Podcast: Your Key Web Site Strategies

What is your Web site pattern?

I’ve boiled down the entire universe of Web sites into five patterns: Brochure, Portal, eCommerce, Considered Purchase, and Site as a Service. So far, no one has been able to identify a sixth unique pattern. Which are you?

Here’s the full presentation I gave at RISE Austin, an amazing and unique conference in which businesses present free sessions to entrepreneurs all around the city.

We are lucky to live in Austin. Enjoy the audio and slides.

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ConversionCast: Convert Someone to Your Valentine at Flavia

Is Flavia going to help us get some x’s, o’s and some !’s?

It’s time for another special ConversionCast compliments of our friends at Flavia. We look at the three strategies that will make or break an eCommerce site:

• Categories
• Product Pages
• Checkout Process

We also take a hard look at their Home page.

Flavia has one thing going for them: they have metrics installed. In fact, they are double covered with metrics from Omniture Site Catalyst and Google Analytics. This means they know if a change will make a difference in their sales.

More ConversionCasts

Will their customers be their Valentines by buying their products? I’ll try to find out for you.

You can submit your site or landing page for a ConversionCast. Don’t miss our ChristmasCast if you’re into Holiday conversion.

“Valentine” courtesy Daniel Adam Johnson via the Podsafe Music Network

ConversionCast: eCommerce Site Gradware.com

In this ConversionCast™, we take a look at academic software and hardward eCommerce site Gradware.com, an academic software and hardware eCommerce site.

What are the key strategies you want to get right if you’re running an eCommerce site? I offer my opinion in the workshop “Identifying Your Key Conversion Strategies,” which you can listen to free. You can also subscribe to The Conversion Scientist Podcast for more on conversion and Web strategy.

The eCommerce Web Site Pattern

When we’re looking at an eCommerce Web site pattern, we want to focus on the following key strategies:

• Product Pages
• Category Navigation
• Transaction or Shopping Cart

For this ConversionCast, we don’t have the time to dive into the purchase process, so we’ve focused on the Home Page, Product Pages and Category Navigation.

More ConversionCasts

Tell us what your eCommerce site offers in the comments below.

ConversionCast: Spinscape.com Site as a Service

If you are building a Web site as a service, you have some important advantages when converting visitors to subscribers.

In this ConversionCast™ we review the conversion strategy for online application Spinscape.com. I am a big fan of Spinscape, and got almost immediate value from using it to outline a book I’m currently writing.

The Site as a Service Pattern

This site follows the Site as a Service Web pattern. You can identify your Web pattern by listening to my presentation at Innotech.

The key strategies for a SaaS pattern are:

• Trial or Demo and a Home Page that encourages the trial
• Effective signup Process
• E-mail notifications that encourage use and subscription

Yes, there are more things you could do to increase conversion, but if you don’t get these right, the rest is not going to help much.

If you can delivery what you offer online, you have some marked advantages over other patterns.

• You can move a visitor quickly through the conversion funnel, from awareness to action.
• You can use a trial or demo to begin a relationship with your visitors
• You can find new reasons to email your subscribers using notifications and updates

Enjoy this 15 minute review.

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Tell us what your Site as a Service offers in the comments below.

Identifying Your Key Conversion Strategies

There are 10,000 online strategies to choose from in the marketing landscape. Will you try them all?

No matter how unique your product service or business is, your Web site follows a specific pattern. For each pattern. There are certain set of strategies that you must get it right or you will have difficulty converting traffic to leads or sales.

Listen to my presentation from the Innotech eMarketing Summit to learn what pattern your web site should follow, and the three strategies that you must case to make the Web work for your business.

Listen to Brian Massey’s Presentation

Download the audio

Picture courtesy Brian Combs of Apogee Search