One Million Things I Learned at PubCon Las Vegas
November 24, 2009 on 7:00 am | In Events | 2 CommentsNotes from PubCon 2009 Las Vegas
| Click on any image to enlarge.
Christine Schachinger, SitesWithoutWalls.com
Heather Lloyd-Martin, SEOCopywriting.com
Alison Driscoll, AlisonDriscoll.com
Gregory Markel, InfuseCreative.com
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When I first started doing conversion science back in 2006, I ruined several laptop screens. You see, it is very important that I be able to markup pages for my clients.
I started with crayons. However, it became more and more difficult to get the colors off of my laptop screen. Plus, the markup didn’t travel with the image. Eventually, the crayons left ghosted images on the screen, like a burned plasma display. Then, I found the pen computer. Now, I can create, markup and take notes analog style, with instant conversion to digitial. A Snapshot of PubconOne benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you. I chose these based on the following criteria: 1. I took notes
Many presenters don’t realize this, but you have to be “note-worthy.” You have to tee us up to take notes. You’re presentation has to be somewhat logically organized. You can’t throw too much at us too quickly, because we’ll just give up. 2. I was able to take notes on my computer
Props to PubCon for providing extension cords and power strips for us. 3. My notes are somewhat legible.
You be the judge. Some People Prefer ThisSome people prefer this mix of visual cue and text. You may find it helpful. Click on any of the images to see a full-resolution version. Some People Prefer SummariesHere are some of the things I gleaned from notes that didn’t pass the three-point test: Tools to Check OutOrganic Keyword Search ExcellentAnalytics.com (Excel) SEM Rush (Mark Jackson) Landing Pages Social Evaluation Trackur (Andy Beale) Facebook Apps Site Design Wordpress Themes Thesis ($) eArtisteer (random theme generator) Video OneTrueMedia Video Editing and hosting TrafficGeyser (use with care) |
BYOContent Workshop
Don’t forget about the BYOContent: Extreme Conversion Makeover Workshop happening in Austin, Texas on December 10. Turn ordinary information into content that generates leads and sales for your business.
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Brian Massey
Conversion is the science of turning Web traffic into leads and sales. It is the art of engaging a visitor and helping them solve their problems. There is no better medium to do this than the Web. When you get conversion right, all of your marketing programs become less expensive. Join with me in making the Web a great place for surfers and a profitable place for your business.
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Great resource! Thanks for sharing!
Comment by Gretchen Kennedy — November 25, 2009 #
Gretchen,
Thanks for commenting. Glad it was helpful.
Brian
Comment by The Conversion Scientist — December 19, 2009 #