RISEAustin Podcast: Your Key Web Site Strategies
March 5, 2009 on 5:29 pm | In Audio Available, Web Marketing Patterns | 2 CommentsWhat is your Web site pattern?
I’ve boiled down the entire universe of Web sites into five patterns: Brochure, Portal, eCommerce, Considered Purchase, and Site as a Service. So far, no one has been able to identify a sixth unique pattern. Which are you?
Here’s the full presentation I gave at RISE Austin, an amazing and unique conference in which businesses present free sessions to entrepreneurs all around the city.
We are lucky to live in Austin. Enjoy the audio and slides.
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Brian Massey
Conversion is the science of turning Web traffic into leads and sales. It is the art of engaging a visitor and helping them solve their problems. There is no better medium to do this than the Web. When you get conversion right, all of your marketing programs become less expensive. Join with me in making the Web a great place for surfers and a profitable place for your business.
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I really enjoyed your presentation, and I agree RISE was an awesome event! I find I need to completely revamp my website now.
Sure would appreciate some pointers from your expertise.
Really like your blog, too.
Comment by Mary Luketich — March 5, 2009 #
Mary,
As the former president of our HOA, I can appreciate what you’re trying to accomplish with HOAWiki. I also can appreciate your challenges.
You are going to appeal to a very small slice of the HOA market. You have got to get very clear about who you’re targeting. For example, your home page has to say right up front “For the neighborhood that isn’t afraid of technology” or “A tool for High Tech HOAs.”
Feel free to email me anytime with questions. Contact info is here.
–Brian
Comment by The Conversion Scientist — March 6, 2009 #